viernes, 25 de mayo de 2018

Jury finds Samsung owes Apple $539M in patent case stretching back to 2011

A patent case that began back in 2011 has reached a conclusion, with Samsung ordered to pay about $539 million to Apple over infringements of the latter’s patents in devices that are now long gone. The case has dragged on for years as both sides argued about the finer points of how much was owed per device, what could be deducted and so on. It’s been eye-wateringly boring, but at least it’s over now. Maybe.

The patents in question are some things we take for granted now, UI cues like “rubber-banding” at the bottom of a list or using two fingers to zoom in and out. But they were all part of the “boy have we patented it” multi-touch gestures of which Steve Jobs was so proud. In addition there were the defining characteristics of the first iPhone, now familiar (black round rectangle with a big screen, etc.). At any rate, Apple sued the dickens out of Samsung over them.

The case was actually decided long ago — in 2012, when the court found that Samsung had clearly and willfully infringed on the patents in question and initial damages were set at a staggering $1 billion. We wrote it up then, when it was of course big news:

Since then it’s all been about the damages, and Samsung won a big victory in the Supreme court that said it only had to pay out based on the profit from the infringing component.

Unfortunately for Samsung, the “infringing component” for the design patents seems to have been considered by the jury as being the entire phone. The result is that a great deal of Samsung’s profits from selling the infringing devices ended up composing the damages. It sets a major precedent in the patent litigation world, although not necessarily a logical one. People started arguing about the validity and value of design patents a long time ago and they haven’t stopped yet.

CNET has a good rundown for anyone curious about the specifics. Notably, Samsung said in a statement that “We will consider all options to obtain an outcome that does not hinder creativity and fair competition for all companies and consumers.” Does that mean they’re going to take it as high as the Supreme Court (again) and drag the case out for another couple of years? Or will they cut their losses and just be happy to stop paying the legal fees that probably rivaled the damages assigned? Hopefully the latter.



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martes, 22 de mayo de 2018

Conoce a todos los miembros del jurado de Cannes Lions 2018

El Festival Internacional de la Creatividad Cannes Lions, acaba de anunciar el total de 413 miembros del jurado escogido para galardonar los mejores trabajos de agencias y creativos a nivel mundial en su edición de este año.

En esta ocasión los jurados pertenecen a 50 países, incluyendo por primera vez representantes de   Georgia, Nigeria, Kenya y Sri Lanka. Así mismo, para tener un cuerpo más diverso, un 46 por ciento de los jurados son mujeres y se ha buscado incluir a una mayor mezcla de agencias creativas, marcas y empresas de medios y producción.

Tal como señala Jose Papa, Managing Director de Cannes Lions: “El trabajo del jurado de Cannes Lions es actuar como custodios de la creatividad y celebrar el trabajo que demuestra el valor de la creatividad en todas sus formas. Estamos comprometidos en asegurarnos de que nuestros jurados incluyen una gran diversidad de personas provenientes del ecosistema reconocido de comunicaciones” 

Durante el pasado año, Cannes Lions anunció la introducción de una nueva arquitectura de los premios, con el objetivo de reflejar y apoyar de forma más eficiente la rápida evolución de las industrias creativas. Por ello, se han incluido los galardones Creative eCommerce Lions, Brand Experience & Activation Lions, Social & influencer Lions, Sustainable Development Goals Lions e Industry Craft Lions.

Los miembros del jurado de Cannes Lions 2018 son:

Brand Experience & Activation Lions
Rob Reilly, Global Creative Chairman, McCann Worldgroup, Global – Presidente del jurado
Guillermo Tragant, Founder and Chief Creative Officer, Furia, Argentina
Geert Verdonck , Creative Director, TBWA\Belgium, Belgium
Fernando Guntovitch, Founder/CEO, The Group, Brazil
Nuala Byles, EVP, Executive Creative Director, Geometry, Canada
Martin Vinacur, President and Executive Creative Director, AldeA Santiago, Chile
Vivian Yong, Executive Creative Director, Wieden+Kennedy, China
Radouane Hadj Moussa, Chief Creative Officer, DDB Prague, Czech Republic
Juan Manuel Koenig, Chief Creative Officer, Koenig Communications, Ecuador
Souen Le Van, Creative Director, Buzzman, France
Giorgi Avaliani, Creative Director, Leavingstone, Georgia
Sandra Loibl, Executive Creative Director, Serviceplan, Germany
Josh Mullens, Global EP & Head of Projects, Will O’Rourke Experiential, Global
Beatrice Remy, Managing Director, LORE, Hong Kong
Levente Kovacs, Chief Creative Officer, White Rabbit Budapest, Hungary
Brijesh Jacob, Chief Creative Technologist, DDBMudra Group, India
Shani Gershi, VP Creative, Freelance, Israel
Francesco Bozza, Chief Creative Officer, FCB, Italy
Satoshi Otsuka, Communication Architect/Digital Creative, ADK, Japan
Marialejandra Urbina, Director of Planning and Strategy, MullenLowe Group, LATAM
Yasmina Baz, Regional Creative Director, Leo Burnett, Lebanon
Alexis Ospina, Chief Creative Officer, Y&R, Mexico
Emily Beautrais, Creative Director, Clemenger BBDO, New Zealand
Lanre Adisa, Managing Director & Chief Creative Officer, Noah’s Ark, Nigeria
Ester Hjellum, Senior Art Director and Partner, Try, Norway
Juan Pablo Peschiera, Creative Director, Publicis, Peru
Agnieszka Klimczak, Creative Director, J. Walter Thompson, Poland
Pedro Pires, Founder Partner, Solid Dogma, Portugal
Johanna Santiago, Creative Director, J. Walter Thompson, Puerto Rico
Irina Pencea, Co-Founder and Managing Partner, Jazz, Romania
Daniele Pancetti, Executive Creative Director, FCB Moscow, Russia
Primus Nair, Executive Creative Director, BBDO Singapore, Singapore
Matt Ross, Executive Creative Director, King James, South Africa
Victoria Sunmie Lhie, Director of Experience Strategy, Cheil Worldwide, South Korea
Gil Blancafort, CEO and Founder, Yslandia, Spain
Linnea Lofjord, Head of Brand Design, NordDDB, Sweden
Dennis Lueck, Chief Creative Officer, Jung von Matt/Limmat, Switzerland
Satit Jantawiwat, Chief Creative Officer, Cheil, Thailand
Darre Van Dijk, Chief Creative Officer, TBWA\Neboko, The Netherlands
Lize Karaboga, Managing Partner, Ultra, Turkey
Juliana Paracencio, Regional Creative Director, Memac Ogilvy & Mather Dubai, UAE
Vicki Maguire, Joint Chief Creative Officer, Grey Global, UK
Shirin Majid, Executive Creative Director, Cake, UK
Tiffany Rolfe, Chief Creative Officer and Partner, Co:collective, USA
Menno Kluin, Chief Creative Officer, 360i, USA
Creative Data Lions
Marc Maleh, Global Director, Havas, Global – Presidente del jurado
Kim Bartkowski, Creative Director, Associate Partner, IBM iX, Australia
Alex Cheng, Vice President, Baidu and Chief Technology Officer, Baidu Search, China
Paola Aldaz, VP Marketing, Mastercard, Colombia
Chloe Hawking, Chief Digital Director, OMG, EMEA
Kim O’Brien, Director, Data Science & Analytics, Publicis.Sapient, Global
Ryota Mochizuki, Managing Director, Accenture Interactive, Japan
Bas Korsten, Creative Partner, J. Walter Thompson Amsterdam, The Netherlands
Sebastian Tomich, SVP, Global Head of Advertising & Marketing Solutions, The New York Times, USA
Amy Avery, Chief Intelligence Officer, Droga5, USA
Creative eCommerce Lions
Nick Law, Global Chief Creative Officer, Publicis Groupe and President of Publicis Communications, Global – Presidente del jurado
Cheelip Ong, Group Chief Creative Officer, 180.ai, Asia
Andrea Siqueira, Executive Creative Director, Isobar, Brazil
Dan Burdett, Senior Director of Marketing Innovation and Head of EMEA Marketing Lab, eBay, EMEA
Minah Kim, Director of User Experience, Cheil Worldwide, Global
Daniel Bonner, Global Chief Creative Officer, Wunderman, Global
Gemma Spence, Head of eCommerce, PHD Media Global Business, Global
Eric Jannon, VP Executive Creative Director, R/GA New York, USA
Creative Effectiveness Lions
Fernando Machado, Global Chief Marketing Officer, Burger King, Global – Presidente del jurado
Paula Lindenberg, Vice President Marketing, AB-Inbev, Brazil
Harjot Singh, Chief Strategy Officer, McCann Worldgroup, EMEA
Jonny Bauer, Global Chief Strategy Officer, Droga5, Global
Michael Houston, Worldwide CEO, Grey Group, Global
Anuraag Trikha, Global Director, Marketing Communications, Heineken, Global
Kristina Duncan, VP Global Marketing Communications Barbie, Mattel, Global
Brent Nelsen, Chief Strategy Officer, Leo Burnett, North America
Jeeyoung Park, SVP, Corporate Communications & Head of Brand Marketing, Hanwha Group, South Korea
Crystal Rix, Chief Strategy Officer, BBDO New York, USA

Design Lions

Johnny Tan, Executive Creative Director, 72andSunny, APAC – Presidente del jurado
Dominic Hofstede, Executive Creative Director, Maud Melbourne, Australia
Giovanni Vannucchi, Partner, Oz Estratégia+Design, Brazil
Vanessa Eckstein, Creative Director/Founder, Blok Design, Canada
Julia Deshayes, Art Director, TBWA\Paris, France
Katrin Oeding, CEO & Creative Director, Studio Oeding, Germany
Thomas Holst Sørensen, Creative Director, Global Design Innovation, LEGO, Global
Greg Quinton, Chief Creative Officer, Superunion, Global
Connie Birdsall, Sr. Partner and Global Creative Director, Lippincott, Global
Lulu Raghavan, Managing Director, Landor, India
Yuri Uenishi, Art Director, Dentsu Inc., Japan
Leonid Feigin, Creative Director, DDVB, Russia
Carola Gerlach, Former Creative Director, FutureBrand, Singapore
Vumile Mavumengwana, Designer, Creative Director, VM DSGN, South Africa
Ali Rez, Regional Creative Director – Middle East and Pakistan, BBDO, UAE

Digital Craft Lions

Jean Lin, Global CEO, Isobar, Global – Presidente del jurado
Saulo Rodrigues, Executive Creative Director, Visual Design, R/GA, Brazil
Sanne Drogtrop, Head of Integrated Production, Wieden+Kennedy Shanghai, China
Madison Wharton, Global Chief Production Officer, Kirshenbaum Bond Senegal & Partners, Global
Cathrine Movold, Service Designer and Digital Product Strategist, Catalyst Business Design, Norway
Jeroen van der Meer, Executive Creative Director, MediaMonks, The Netherlands
Karen Boswell, Head of Innovations, adamandeveDDB, UK
Steve Jelley, Managing Director, Hammerhead VR, UK
Jennifer McBride, Director of Digital & Innovation, J. Walter Thompson, USA
Resh Sidhu, Creative Director, AKQA, USA

Direct Lions

Susan Credle, Global Chief Creative Officer, FCB, Global – Presidente del jurado
Sergio Pollaccia, Chief Creative Officer/CEO, AMEN, Argentina
Jim Ingram, Founder & Chief Creative Tinker, Thinkerbell, Australia
Sophie De Plecker, Creative Director, Leo Burnett, Belgium
Paulo Coelho, Co-President & Chief Creative Officer, DM9DDB, Brazil
Barbara Williams, Executive Creative Director, Track DDB & Tribal Worldwide, Canada
Francisco Cavada, Executive Creative Director, Y&R Santiago, Chile
Daniel Bermudez, Founder & Chief Creative Officer, FANTÁSTICA / BOMBAI, Colombia
Klara Palmer, Group Creative Director, McCann Prague, Czech Republic
Michael Robert, Chief Creative Officer/Co-Founder, ROBERT/BOISEN & Like-minded, Denmark
Luis Campoverde, General Creative Director, Véritas DDB & Tribal Worldwide, Ecuador
Gaëtan du Peloux, Creative Director, Marcel Paris, France
Felix Fenz, Executive Creative Director, Grabarz & Partner, Germany
Gerrit Zinke, Managing Director and Partner, thjnk Hamburg, Germany
Carol Lam, President & Chief Creative Officer, Leo Burnett, Greater China
Prateek Bhardwaj, National Creative Director, McCann Worldgroup, India
Gina Ridenti, Group Executive Creative Director, TBWA, Italy
Shota Hatanaka, Integrated Campaign Director, Hakuhodo Kettle, Japan
Paola Mounla, Creative Director, J. Walter Thompson, Lebanon
Rocío Cuadra, Vice President Creative, Only If, Mexico
Lisa Fedyszyn, Group Creative Director, Ogilvy & Mather, New Zealand
Alexander Gjersøe, Creative Director & Partner, SMFB Oslo, Norway
Juan Carlos Gomez De La Torre, President, Chief Creative Officer, Circus Grey, Peru
Tomás Froes, Founder & Owner, MSTF Partners, Portugal
Sebastian Olar, Co-Creative Director, MAINSTAGE THE AGENCY, Romania
Polina Maguire, Creative Director, Havas, Russia
Lizi Hamer, Regional Creative Director, Octagon, Singapore
Neo Segola, Creative Director, FCB, South Africa
Kiyoung Kim, Executive Creative Director, Innocean Worldwide, South Korea
Anthony Chelvanathan, Group Creative Director, Leo Burnett, Sri Lanka
Karin Frisell, Senior Creative, Forsman & Bodenfors, Sweden
Sandra Genge, Managing Partner, Creative Strategy, FOUR Werbeagentur AG, Switzerland
Subun Khow, Chief Creative Officer, Dentsu One (Bangkok), Thailand
Kalle Hellzen, Executive Creative Director, 180 Kingsday, The Netherlands
Can Faga, Executive Creative Director, Publicis Istanbul, Turkey
Kapil Bhimekar, Associate Creative Director, Y&R Dubai, UAE
Victoria Fox, CEO, LIDA, UK
Katrina Encanto, Creative Director, MullenLowe London, UK
Corinna Falusi, Chief Creative Officer & Partner, Mother NY, USA
Alfonso Marian, Co-Chief Creative Officer, Ogilvy & Mather, USA
Chacho Puebla, Chief Creative Officer & Friend, MullenLowe, Western Europe & LATAM

Entertainment Lions

Debbi Vandeven, Global Chief Creative Officer, VML, Global –Presidente del jurado
Claudia Cristovao, Head of Brand Studio, Google, APAC
Lisa Buchan, Director, Lisa Buchan Consultancy, EMEA
Alexandre Tan, VP Advertising & Brand Partnerships, Gameloft, France
Nils Rottsahl, Head of Edelman.ergo STUDIOS & Executive Producer, Edelman.ergo, Germany
Alexandra Ouzilleau, Global Head of Entertainment Partnerships, Havas Group, Global
Andre Llewellyn, Global Brand Strategy, Instagram, Global
Rafael Lazarini, Senior Vice President, Head of Business Development, Live Nation Entertainment, LATAM
Walid Kanaan, Chief Creative Officer, TBWA\RAAD, MENA
Reed Collins, Chief Creative Officer, Ogilvy & Mather, North Asia
Miguel Bemfica, Chief Creative Officer, MRM McCann, Spain
Alice Chou, Chief Creative Officer, Dentsu Inc., Taiwan
Bas Verhart, Founder, THNK School of Creative Leadership and DFFRNT Media, The Netherlands
Luke Southern, Managing Director, DRUM, UK
Jez Nelson, CEO & Chief Creative Officer, Somethin’ Else, UK
Kristin Greene, Co-Founder/Principal, Flashpoint PR, USA
Elizabeth Lindsey, Managing Partner, Wasserman, USA
Ari Halper, Chief Creative Officer, FCB New York, USA
Rebecca Skinner, Managing Director / Executive Producer, Superprime Films, USA
Amy Emmerich, Chief Content Officer, Refinery29, USA

Film Lions

Luiz Sanches, Chief Creative Officer, Almap/BBDO, Brazil – Presidente del jurado
Laura Visco, Creative Director, 72andSunny Amsterdam, Argentina
Jen Speirs, Deputy Executive Creative Director, BMF, Australia
Laura Esteves, Creative Director, Y&R, Brazil
Helen Pak, Chief Creative Officer, Grey Group Canada and President, Grey Toronto, Canada
Thomas Hoffmann, Creative Director and Owner, & Co., Denmark
Steffen Bärenfänger, Executive Creative Director, Mackevision, Germany
Fred Levron, Worldwide Creative Partner, FCB, Global
Senthil Kumar, Chief Creative Officer, J. Walter Thompson, India
Stefania Siani, Executive Creative Director, DLV BBDO, Italy
Takayuki Niizawa, Senior Creative Director, TBWA\Hakuhodo, Japan
Ariel Soto, VP & Chief Creative Officer, BBDO, Mexico
Koh Hwee Peng, Creative Partner, Blak Labs, Singapore
George Low, Creative Director, TBWA\Hunt\Lascaris JHB , South Africa
Isahac Oliver, Executive Creative Director, &Rosàs, Spain
Gustav Egerstedt, Executive Creative Director, Saatchi & Saatchi, Sweden
Asawin Phanichwatana, Executive Creative Director, GREYnJ UNITED, Thailand
Jessica Kersten, Co-Founder & Creative Director, Cloudfactory, The Netherlands
Valentine Freeman, Creative Director and Filmmaker, Other Animals, Inc., USA
Sally-Ann Dale, Chief Creation Officer, Droga5, USA

Film Craft Lions

Diane McArter, Founder & President, Furlined, Global – Jury President
Colin Renshaw, VFX Supervisor, Company Director, Alt.vfx, Australia
Alberto Lopes, Partner & Executive Producer, Vetor Zero, Brazil
Vibeke Nannerup, Founder & CEO, Liquidminds, Denmark
Dushan Drakalski, Chief Creative Officer, Y&R Productions, Europe
Masato Kosukegawa, Creative Director, Shiseido, Japan
Nick Bailey, Chairman, Independent, The Netherlands
James Bland, Partner, Blink, UK
Diane Jackson, Chief Production Officer, DDB Chicago, USA
Oliver Fuselier, Managing Partner, Tool of North America, USA
Gayle McCormick, Executive Producer, Ogilvy & Mather, USA

Glass: The Lion for Change

Madonna Badger, Founder/Chief Creative Officer, Badger & Winters, USA – Presidente del jurado
Tea Uglow, Creative Director, Google, APAC
Rupen Desai, Vice Chairman for Asia-Pacific, Middle East & Africa, Edelman, APACMEA
Judy John, CEO, Canada & Chief Creative Officer, North America, Leo Burnett
Jean Batthany, VP, Creative, Walt Disney Parks & Resorts, Global
Deidre Smalls-Landau, EVP, Global Chief Cross-Cultural Officer, UM and EVP, Managing Director of IDENTITY, Global
Charlotte Beers, Speaker, Author, Former CEO, Ogilvy & Mather, Global
Toyin Ojora Saraki, Philanthropist, Founder-President, Wellbeing Foundation Africa, Nigeria
David Guerrero, Creative Chairman, BBDO Guerrero, The Philippines
Rafael Rizuto, Chief Creative Officer – Founder, TBD, USA

Health & Wellness Lions

R.John Fidelino, Executive Creative Director, InterbrandHealth, Global – Jury President
Carol Ong, President, Bebebalm, Asia
Cherie Davies, Creative Director, Sudler & Hennessey, Australia
Bruno Abner Rebelo, Creative Director, McCann Health, Brazil
Andre Hansen, Creative Director, Anthill Agency, Denmark
Orla Burke, Partner, EMEA Healthcare co-Lead, FleishmanHillard, EMEA
Tom Richards, Chief Creative Office, Havas Lynx, Europe
Alok Gadkar, General Manager & Executive Creative Director, The Classic Partnership, UAE
Melissa de Lusignan, Group Creative Director, The Hive Group, UK
Stephanie Berman, Former Partner & Chief Creative Officer, The Bloc, USA
Collette Douaihy, EVP, Executive Creative Director, Digitas Health, USA

Industry Craft Lions

Yang Yeo, Creative Kaiju , Hakuhodo Inc., APAC – Presidente del jurado
Alessandra Sadock, Creative Director, Artplan, Brazil
Kaz Tsuburaku, Chief Creative Officer, Dentsu Shanghai, China
Tereza Sverakova, Chief Creative Officer, Y&R Prague, Czech Republic
Abbie Walsh, Group Director, Fjord, EALA
Cristiana Boccassini, Chief Creative Officer, Publicis Italy, Italy
Osborne Macharia, Owner & Photographer, K63 Studio, Kenya
Oskar Lübeck, Founder & Executive Creative Director, Bold, Sweden
Susan Young, EVP, Executive Creative Director, McCann New York, USA
Alvar Suñol, Co-President & Chief Creative Officer, ALMA DDB, USA

Innovation Lions

Tor Myhren, VP Marketing Communications, Apple, Global – Jury President
Eco Moliterno, Chief Creative Officer, Accenture Interactive, Brazil
Bessie Lee, Founder & CEO, Withinlink, China
Frederic Josue, Director of 18 (Havas X) and Global Executive Advisor, Havas, Global
Tessa Conrad, Global Director of Operations, TBWA & DAN Worldwide, Global
Perry Nightingale, Executive Creative Technologist, Grey Global, Global
Eran Gefen, Founder, Gefen Team – Innovation Agency, Israel
Johan Pihl, Creative Director, Great Works, Sweden
Thecla Schaeffer, Chief Marketing Officer, G-Star, The Netherlands
Tracey Follows, Head of Strategy, Wired Consulting, WIRED, UK

Media Lions

Tim Castree, Global CEO, Wavemaker, Global – Presidente del jurado
Martin Guirado, President, IPG Mediabrands, Argentina
Fiona Johnston, CEO, UM, Australia
Sophie Van Laer, Strategy Director, Initiative, Belgium
Cesar Toledo, Media VP, Tribal Worldwide, Brazil
Alain Desormiers, CEO, PHD and Touché!, Canada
Amrita Randhawa, CEO Asia Pacific & Executive Chair, Mindshare, China
Javier Urbaneja, Chief Creative Officer, Havas Tribu, Costa Rica
Stine Halberg, CEO, Publicis Media, Denmark
Hernando Eslava, Chief Executive Media Agencies, Peña Defilló Group, Dominican Republic
Neil Hurman, Chief Advisory Officer, OMD, EMEA
Chris Skinner, President, UM, EMEA
Andreas Bahr, Founder and Member of the Board, Fluent AG, Europe
Severine Six, CEO, All Response Media, France
Tino Krause, CEO, Mediacom, Germany
Greg James, Global Chief Strategy Officer, Havas Media Group, Global
Izzy Hedges, EVP, International Media, Vizeum, Global
Nigel Conway, Head of Global Media, Nestle, Global
Rajni Menon, CEO, Carat, India
Ran Bar- On, CEO & Partner, Mediacom, Israel
Chiara Tescari, Managing Partner, OMD, Italy
Sanshiro Shimada, General Manager, Hakuhodo DY Media Partners, Japan
Lina Rivero, Strategy & Innovation Director, Havas, LATAM
Ravi Rao, CEO, Mindshare, MENA
Marta Ruiz-Cuevas, CEO, Publicis Media, Mexico
Nigel Douglas, CEO, OMD, New Zealand
Marie-Louise Alvær, Managing Director, PHD, Norway
Patrick Van Ginhoven, CEO, OMG, Peru
Dana Bulat, General Manager, United Media Services, Romania
Natalia Kiryanova, CEO, Wavemaker, Russia
Wayne Bishop, Managing Director, PHD, South Africa
Ester Garcia Cosin, General Manager, Havas Media Group, Spain
Niclas Fröberg, Chairman & Founder, Tre Kronor Media, Sweden
Nannette Passberg, Account Director, Carat, Switzerland
Pathamawan Sathaporn, Managing Director, Mindshare, Thailand
Danielle Pak, Head of Comms & Digital Strategy, Wieden+Kennedy Amsterdam, The Netherlands
Tolga Uner, CEO, Mediacom, Turkey
Amy Armstrong, CEO, Initiative, USA
Diana Bojaj, EVP, Managing Partner, Global Connections Planning, UM/J3 , USA
Kendra Hatcher King, VP, Strategy and Consulting, South Region Lead, SapientRazorfish, USA

Mobile Lions

Jay Morgan, Innovations Director, The Monkeys, Australia – Presidente del jurado
Fabio Simoes, Executive Creative Director & Digital Creative Director, FCB , Brazil
Fura Johannesdottir, VP Executive Creative Director, Publicis.Sapient, EMEA
Aurélie de Villeneuve, Executive Creative Director, 5emeGauche Herezie Group, France
Oliver Drost, Chief Creative Officer, deepblue networks, Germany
Andrew Keller, Global Creative Director, Facebook Creative Shop, Global
Flavio Fabbri, Digital Chief Creative Officer, Armando Testa Group, Italy
Kyoko Yonezawa, Creative Technologist, Dentsu Inc., Japan
Harsh Kapadia, Executive Creative Director, VML, UK
Ari Weiss, Chief Creative Officer NA, DDB Worldwide, USA

Entertainment Lions for Music

Lori Feldman, EVP Strategic Marketing, Warner Bros. Records, USA – Presidente del jurado
Kito Siqueira, Music & Sound Producer, Satellite Audio, Brazil
Jeannette Perez, President of Global Synch & Brand Partnerships, Kobalt | AWAL, Global
Jackie Jantos, Vice President, Brand & Creative, Spotify, Global
Leo Premutico, Co-Founder & Chief Creative Officer, Johannes Leonardo, Global
Sander van Maarschalkerweerd, Founding Partner & CEO, Sizzer Group, The Netherlands
Mike O’Keefe, VP 4th Floor Creative, Sony Music , UK
Jocelyn Brown, Executive Producer, Squeak E Clean Productions, USA
Joel Simon, CEO & Chief Creative Officer, JSM Music, USA

Outdoor Lions

Chris Garbutt, Chief Creative Officer, TBWA, Global – Presidente del jurado
Mariana Borga, Creative Director, J. Walter Thompson, Brazil
Stephan Vogel, Chief Creative Officer, Ogilvy & Mather, EMEA
Jean-François Sacco, Chief Creative Officer & Co-Founder, Rosapark, France
Jayanta Jenkins, Global Group Creative Director, Twitter, Global
Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu, India
Daniel Kee, Executive Creative Director, MullenLowe, Singapore
Damisa Ongsiriwattana, Co-Founder/ Executive Creative Director, SOUR Bangkok, Thailand
Erica Hoholick, President, phenomenom, USA

Pharma Lions

Rich Levy, Chief Creative Officer, FCB Health, Global – Presidente del jurado
Shefali Srinivas, VP, Health Lead, Asia Pacific, WE Communications, APAC
Patrick Ackmann, Executive Creative Director, WEFRA, Germany
Oliver Caporn, Worldwide Creative Director and Executive Director, CDM London, Global
Renata Florio, Executive Creative Director, Ogilvy Health and Wellness, Global
Lyndon Louis, Senior Creative Director, Havas Live Sorento, India
Paola Figueroa, Creative VP, Made, Mexico
John Scott, Creative Director, Ward6, Singapore
Victoria McGee, Associate Creative Director, Langland, UK
Carolyn O’Neill, Chief Creative Officer, Centron NY, USA

PR Lions

Stuart Smith, Global CEO, Ogilvy PR, Global – Presidente del jurado
Cassandra Cheong, Founder, Accenzvision, APAC
Damian Martinez Lahitou, CEO, Feedback PR, Argentina
Aden Ridgeway, Partner, Cox Inall Ridgeway, Australia
Patricia Bartuira, Director, FleishmanHillard, Brazil
Mia Pearson, CEO, MSL, Canada
Darren Burns, President, China, and Chair, Creativity & Innovation, Asia Pacific, Weber Shandwick
Andres Ortiz, Senior Partner, Dattis, Colombia
Anders Sigsgaard-Rasmussen, Head of Insight, Radius Kommunication, Denmark
Arnaud Pochebonne, General Manager, Weber Shandwick, France
Mirko Kaminski, CEO, achtung!, Germany
Lesley Sillaman, Senior Vice President, Havas PR, Global
Cecile Nathan-Tilloy, Managing Director – Global Client Relationship, Edelman Intelligence, Global
Alan VanderMolen, President International, WE Communications, Global
Valerie Pinto, CEO, Weber Shandwick, India
Ishteyaque Amjad, Public Affairs & Communications, Coca-Cola, India & South West Asia
Elisabeth Leriche, Advertising, Digital & CRM Manager, Renault, Italy
Tetsuji Hirose, Executive Officer, Dentsu Inc., Japan
Adriana Valladares, CEO, Burson Marsteller, Mexico
Gina McKinnon, General Manager, Fuse, New Zealand
Sindre Beyer, Head of PR and Content Marketing, Try, Norway
Agnieszka Bacińska, CEO, Walk PR, Poland
José Franco, Founder & CEO, Corpcom, Portugal
Andreea Grigorean, PR Officer, Publicis, Romania
Alexander Chernov, Board Member, SVP, Skolkovo Foundation, Russia
Ee Rong Chong, Group Managing Director, Ogilvy, Singapore
Michelle Tham, Managing Director, Hill+Knowlton Strategies, Singapore and Malaysia
Higinio Martínez, CEO, Omnicom PR Group, Spain and Portugal
Mattias Ronge, Chairman, Creative Strategist, Edelman Deportivo, Sweden
David Schärer, Partner, Rod Kommunikation, Switzerland
Sorada Sonprasit, CEO, Brilliant & Million, Thailand
Wendeline Sassen, Strategy Director, Havas Lemz, The Netherlands
Ann Maes, Head of Influence, Ogilvy Amsterdam and Managing Director, Ogilvy Public Relations, The Netherlands and Belgium
Gizem Kececi, Director of Corporate Communications, Siemens, Turkey
Alex Malouf, Corporate Communications Manager, Arabian Peninsula, Procter & Gamble, UAE
Candace Kuss, Director of Social Media, Hill+Knowlton Strategies, UK
Ruth Yearley, Partner, Director of Insight and Strategy, Ketchum PR, UK
Denise Kaufmann, Partner, Director Client Development, North America, Ketchum, USA
Jaclyn Ruelle, SVP, Group Account Director, MullenLowe PR, USA
Tonya Veasey, President & CEO, OCGPR, USA

Print & Publishing Lions

Kate Stanners, Chairwoman & Global Chief Creative Officer, Saatchi & Saatchi, Global – Presidente del jurado
Rodolfo Sampaio, Creative Partner, Moma Propaganda, Brazil
Jaime Mandelbaum, Chief Creative Officer, Y&R, Europe
Diego Medvedocky, Chief Creative Officer, Grey Group, LATAM
Marta Lluciá, Executive Creative Director, McCann Worldgroup, Spain
Livio Dainese, Chief Creative Officer & Co-CEO, Wirz BBDO, Switzerland
Leigh Reyes, President & Chief Creative Officer, MullenLowe, The Philippines
Rosie Arnold, Creative Partner & Head of Art, AMV BBDO, UK
Justine Armour, Executive Creative Director, 72andSunny NYC, USA

Product Design Lions

Asif Khan, Architect, Asif Khan Ltd, Global – Presidente del jurado
Christiane Bausback, Managing Director + Head of Design, N+P Industrial Design, Germany
Jeremy Lindley, Global Design Director, Diageo, Global
Darshan Gandhi , Head of Design, Godrej Consumer Products, India
Raffaella Citterio, Head of Experience, Interbrand, Italy
Naoki Ono, Copywriter/Product Designer, Hakuhodo, Japan
Per Ivar Selvaag, Principal, Montaag, Norway
Alex Hulme, Director, Map Project Office, UK
Victoria Slaker, VP, Industrial Design, Ammunition, USA
Rei Inamoto, Founding Partner, Inamoto & Co, USA

Radio & Audio Lions

Jo McCrostie, Creative Director, Global, UK – Presidente del jurado
Alvaro Rodrigues, Chief Creative Officer & CEO, Fullpack, Brazil
Jenny Smith, President / Creative Director, Ray, Canada
Matthias Storath, MD, Executive Creative Director, Heimat, Germany
Kerry Keenan, Co-Founder & Chief Creative Officer, Never The Less, Global
Toby Talbot, Chief Creative Officer, Saatchi & Saatchi, New Zealand
Hugo Delgado, General Director, Grupo RPP, Peru
Molefi Thulo, Creative Director, Ogilvy JHB, South Africa
Blanca Gomara, Executive Creative Director, Dimensión, Spain
Jill Kershaw, CEO, Executive Creative Director, Sound & Fury, USA

Sustainable Development Goals Lions 
Mark Tutssel, Executive Chairman and Chief Creative Officer, Leo Burnett Worldwide, Global – Presidente del jurado

Akae Wang, Executive Creative Director, Tencent, China
Jean-Charles Caboche, Managing Director, BETC, France
Maher Nasser, Director of the Outreach Division (Judging in Personal Capacity), United Nations, Global
Claudia Romo Edelman, Chair, We Are All Human Foundation and Co-Host, Global GoalsCast, Global
Kash Sree, Executive Creative Director, gyro, Global
Ariana Stolarz, Global Chief Strategy Officer, MRM//McCann, Global
Eduardo Maruri, President & CEO, Grey Latam, President & CCO Maruri Grey, LATAM
Gustavo Lauria, Chief Creative Officer & Co-Founder, We Believers, USA
Tina Allan, EVP Director of Data Solutions, BBDO New York, USA

Social & Influencer Lions

Mark D’Arcy, VP, Chief Creative Officer, Facebook, Global – Jury President
Mônica Salgado, Journalist, Influencer, TV Presenter, Mônica Salgado, Brazil
Lennie Stern, Head of Creative and Entertainment Strategies, BETC, France
Ralf Osteroth, Senior VP Marketing & Sales, Studio71, Germany
Eric Edge, Head of Global Marketing Communications, Pinterest, Global
Anthony Svirskis, CEO, TRIBE, Global
Noriaki Onoe, Creative Director, Dentsu Inc., Japan
Gerard Crichlow, Head of Cultural Strategy, AMVBBDO, UK
Michelle Franzoia, Executive Creative Director, Edelman, USA
Catherine Patterson, Director Experiential NA, Y&R, USA

Titanium Lions

Colleen DeCourcy, Chief Creative Officer, Wieden+Kennedy, Global – Presidente del jurado
Eugene Cheong, Chief Creative Officer, Ogilvy & Mather, Asia Pacific
James McGrath, Creative Chairman, Clemenger BBDO, Australia
Jason Xenopoulos, Global Chief Vision Officer & Chief Creative Officer, VML, EMEA
Caitlin Ryan, Regional Creative Director, Facebook and Instagram, EMEA
PJ Pereira, Creative Chairman & Co-Founder, Pereira O’Dell, Global
Fred Raillard, FFounder, Creative CEO, FF, Global
Susan Bonds, Co-Founder & CEO, 42 Entertainment, Global
Gail Heimann, President , Weber Shandwick, USA
Duncan Marshall, Founding Partner, Droga5, USA
Las ceremonias de premiación del próximo festival de Cannes Lions se llevarán a cabo entre el 18 y el 22 de junio.

The post Conoce a todos los miembros del jurado de Cannes Lions 2018 appeared first on Revista Merca2.0.



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martes, 15 de mayo de 2018

Founders Embassy equity-free accelerator aims to unlock the Valley for internationals

Startups who are looking to get a deep-dive into Silicon Valley but don’t want to give away equity have not had many options to choose from in the past. There are several government-backed accelerators which simply house startups in facilities and arrange pitch nights. But many of those demos tend to sink without trace. What if you were hand-picked by a programme which simply charged you for a service?

That’s the general idea behind Founders Embassy which is now releasing its first class of 8 founders joining them in SF this summer.

Created by two women founders, the idea behind Founders Embassy is to democratize access to Silicon Valley for the most talented international startups that often lack the privilege of insider connections and resources. Believe me, I know so many international founders who I have met on my travels who would appreciate such a service.

Founders Embassy was created by Andee Gardiner and Anastasia Crew.

As an Irish citizen and the daughter of two immigrants, Gardiner is passionate about leveraging her startup knowledge, network, and creativity for international entrepreneurs entering the Valley ecosystem. Crew, a Russian native, arrived in the US 10 years ago and has previously developed programs and events for international startups, corporates, and non-profits.

Gardeiner says: “Silicon Valley has an over-preference towards people who are local, who have insider knowledge and who have a specific pedigree (such as attending an Ivy League college). It has neglected foreign startups and immigrant founders with different backgrounds, which has prevented investors from being able to find the best startups from outside the country. We wanted to create a program that gave anyone who has a great startup around the world the insider knowledge that they need to navigate Silicon Valley and create a thriving startup whether here or in their home country. We want to democratize access to the insider knowledge necessary to leverage the skills that they already have.”

The program is a 2 week bootcamp program for approximately 10 international startups to come to silicon valley, live under one roof, and receive an intensive regimen of workshops and fundraising, growth, hiring, legal, branding, PR, engineering – every possible aspect of startup growth but also the specifics of Silicon Valley: How to act at networking events, how to handle introductions, how to find the right investors for your company, how to position yourself in the Valley. They’ll also have a Summit where startups will be able to demo their startups in front of investors, potential hires, and potential partners. Meanwhile, they’re going to set up individualized programming for each of the companies based on their industries and needs, connecting them to industry-specific mentors and investors.

Most accelerators take a significant amount of equity, which, if a company is valued at something reasonable like $30 million dollars, that equity amasses to a significant amount of money for those companies. By offering startups a chance to pay cash to be introduced to the Valley ecosystem instead, they get to keep their equity. And because the program is only 2 weeks, they don’t have to be away from their team for 3 months or longer which is actually a massive opportunity cost.

Crew says: “We work with startups that have already shown that they’re somewhat de-risked and already have traction. They don’t need $50 or $100 thousand dollars, they need the skills and understanding to help them raise 2 million or more. That combined with sponsorships is how we make money and we’re now open to looking for our flagship sponsors for our first program.”

Founders Embassy will be running its “Borderless” acceleration program from May 30th to June 13th in San Francisco. And The Borderless Summit will be held on June 5th in SF, which will welcome a few hundred investors, thought leaders, and global founders. Summit speakers include some big names in tech such as Justin Kan, Baiju Bhatt, Tom McLeod, Ashley Carroll, and Erik Torenberg among others.



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sábado, 12 de mayo de 2018

Adobe CTO leads company’s broad AI bet

There isn’t a software company out there worth its salt that doesn’t have some kind of artificial intelligence initiative in progress right now. These organizations understand that AI is going to be a game-changer, even if they might not have a full understanding of how that’s going to work just yet.

In March at the Adobe Summit, I sat down with Adobe executive vice president and CTO Abhay Parasnis, and talked about a range of subjects with him including the company’s goal to build a cloud platform for the next decade — and how AI is a big part of that.

Parasnis told me that he has a broad set of responsibilities starting with the typical CTO role of setting the tone for the company’s technology strategy, but it doesn’t stop there by any means. He also is in charge of operational execution for the core cloud platform and all the engineering building out the platform — including AI and Sensei. That includes managing a multi-thousand person engineering team. Finally, he’s in charge of all the digital infrastructure and the IT organization — just a bit on his plate.

Ten years down the road

The company’s transition from selling boxed software to a subscription-based cloud company began in 2013, long before Parasnis came on board. It has been a highly successful one, but Adobe knew it would take more than simply shedding boxed software to survive long-term. When Parasnis arrived, the next step was to rearchitect the base platform in a way that was flexible enough to last for at least a decade — yes, a decade.

“When we first started thinking about the next generation platform, we had to think about what do we want to build for. It’s a massive lift and we have to architect to last a decade,” he said. There’s a huge challenge because so much can change over time, especially right now when technology is shifting so rapidly.

That meant that they had to build in flexibility to allow for these kinds of changes over time, maybe even ones they can’t anticipate just yet. The company certainly sees immersive technology like AR and VR, as well as voice as something they need to start thinking about as a future bet — and their base platform had to be adaptable enough to support that.

Making Sensei of it all

But Adobe also needed to get its ducks in a row around AI. That’s why around 18 months ago, the company made another strategic decision to develop AI as a core part of the new  platform. They saw a lot of companies looking at a more general AI for developers, but they had a different vision, one tightly focussed on Adobe’s core functionality. Parasnis sees this as the key part of the company’s cloud platform strategy. “AI will be the single most transformational force in technology,” he said, adding that Sensei is by far the thing he is spending the most time on.”

Photo: Ron Miller

The company began thinking about the new cloud platform with the larger artificial intelligence goal in mind, building AI-fueled algorithms to handle core platform functionality. Once they refined them for use in-house, the next step was to open up these algorithms to third-party developers to build their own applications using Adobe’s AI tools.

It’s actually a classic software platform play, whether the service involves AI or not. Every cloud company from Box to Salesforce has been exposing their services for years, letting developers take advantage of their expertise so they can concentrate on their core knowledge. They don’t have to worry about building something like storage or security from scratch because they can grab those features from a platform that has built-in expertise  and provides a way to easily incorporate it into applications.

The difference here is that it involves Adobe’s core functions, so it may be intelligent auto cropping and smart tagging in Adobe Experience Manager or AI-fueled visual stock search in Creative Cloud. These are features that are essential to the Adobe software experience, which the company is packaging as an API and delivering to developers to use in their own software.

Whether or not Sensei can be the technology that drives the Adobe cloud platform for the next 10 years, Parasnis and the company at large are very much committed to that vision. We should see more announcements from Adobe in the coming months and years as they build more AI-powered algorithms into the platform and expose them to developers for use in their own software.

Parasnis certainly recognizes this as an ongoing process. “We still have a lot of work to do, but we are off in an extremely good architectural direction, and AI will be a crucial part,” he said.



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lunes, 7 de mayo de 2018

Kaptivo looks to digitally transform the lowly whiteboard

At Kaptivo, a company that’s bringing high-tech image recognition, motion capture and natural language processing technologies to the lowly whiteboard, executives are hoping that the second time is the charm.

The Cambridge, UK and San Mateo, Calif.-based company began life as a company called Light Blue Optics, and had raised $50 million in financing since its launch in 2004. Light Blue Optics was working on products like Kaptivo’s white board technology and an interactive touch and pen technology which was sold earlier in the year to Promethean, a global education technology solutions company.

With a leaner product line and a more focused approach to the market, Kaptivo emerged in 2016 from Light Blue Optics’ shadow and began selling its products in earnest.

Founding chief executive Nic Lawrence (the previous head of Light Blue Optics, even managed to bring in investors from his old startup to Kaptivo, raising $6 million in fresh capital from Draper Esprit (a previous backer), Benhamou Global Ventures, and Generation Ventures.

“The common theme has been user interfaces,” Lawrence said. “We saw the need for a new product category. We sold off parts of our business and pushed all our money into Kaptivo.”

 

What initially began as a business licensing technology, Lawrence saw a massive market opening up in technologies that could transform the humble whiteboard into a powerful tool for digital business intelligence with the application of some off the shelf technology and Kaptivo’s proprietary software.

Kaptivo’s technology does more than just create a video of a conference room, Lawrence says.

“In real time we’re removing the people from the scene and enhancing the content written on the board,”  he said. ”

Optical character recognition allows users to scribble on a white board and Kaptivo’s software will differentiate between text and images. The company’s subscription service even will convert text to other languages.

The company has a basic product and a three year cloud subscription that it sells for $999. That’s much lower than the thousands of dollars a high-end smart conferencing system would cost, according to Lawrence. The hardware alone is $699 and a one-year subscription to its cloud services sells for $120, Lawrence said.

Kaptivo sold over 2000 devices globally already and has secured major OEM partners like HP, according to a statement. Kaptivo customers include BlueJeans, Atlassian, and Deloitte, as well as educational institutions including George Washington University, Stanford University, and Florida Institute of Technology.

The product is integrated with Slack and Trello and Blue Jeans video conferencing, Lawrence said. In the first quarter of 2018 alone, the company has sold about 5,000 units.

The vision is “to augment every existing whiteboard,” Lawrence said. “You can bring [the whiteboard] into the 21st century with one of these. Workers can us their full visual creativity as part of a remote meeting.”



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miércoles, 2 de mayo de 2018

Google will start investing in early-stage startups that use the Assistant

Google is betting big on the Assistant ecosystem and it’s now putting its money where its mouth is. As the company announced today, it’s launching a new program that will provide investment capital and other resources to early-stage startups that build applications in the Google Assistant ecosystem.

Typically, companies announce these kind of program to kickstart an ecosystem around a new product. While developers have already launched plenty of services for the Google Assistant, the company says that it is launching this new program to “promote more of this creativity.”

Google VP for search and the Google Assistant Nick Fox echoed this. “With the Google Assistant, we’re focused on fostering an open ecosystem for developers, device makers, and content partners to build new experiences,” he told me. “We’re already seeing a lot of creativity from developers with the Google Assistant, and to help promote this, we’re opening a new investment program for early-stage startups.”

Investments are one part of this program, but Google will also work with these startups directly to provide them mentorship and advice from engineers, product managers and design experts. The startups in the program will also get early access to new features and tools, as well as access to the Google Cloud Platform and promotional support. That sounds a bit like an accelerator program, though that’s not quite what Google is calling it.

Fox tells me that Google won’t put a cap on the investments. “We’ll invest as much as we see fit, and are focused on helping startups succeed in this emerging space,” he said. “And we’re not just offering investment capital. We’re eager to partner with these startups and leverage our company’s strengths to help these products come to market poised for success.”

The first startups in this program include GoMoment, a concierge service for hotels and Edwin, a personal English tutor, as well as the developer tools BotSociety and Pulse Labs.

These startups are good representatives of what Google is after. Fox tells me that Google is looking for startups that are “pursuing an interesting space for Assistants, such as vertical industries like travel or gaming.” In addition, Google is also looking to deepen some of its partnerships, but for the most part, it’s simply looking for startups that are pushing technologies like the Assistant forward.



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