Kitt, an office-outfitter-as-a-service, raises $5M Seed round led by Barclay Ventures

Landlords have sometimes looked on the tech-enabled spaces of the likes of WeWork and longed to be part of the cool kids – and attract that new wave of founders. Now a UK startup has come up with a way for Landlords to do this directly.

Founded by Steve Coulson and Lucy Minton in 2018, UK-based Kitt has now raised $5 million (£3.6 million) in seed fundraising, taking the total amount raised by the business to $7.5 million. The round was led by Barclay Ventures.

Kitt says it provides a ‘fully customizable’ workspace solution to tenants via its landlord partners. It connects landlords with tenants directly, then automates most of the traditional functions usually undertaken by office and building managers. The benefit for landlords is that is reduces void periods up the yield from property.

It now counts companies like Oatly, Nested and PZ Cussons Beauty with their post-COVID office planning.

Spaces are visualized through a VR design process before being built out. Kitt’s mobile app then offers a range of on-demand services to tenants. Spaces get app-based entry systems, remote receptionists and security systems. Landlords can then offer a managed service to tenants, who can contract other suppliers through Kitt’s platform.

On the raise, Founder Lucy Minton said: “We have experienced a 600% growth in revenue since August and we expect this growth to continue as offices navigate and understand the changing needs of their team… With flexibility top of the agenda, collaboration, creativity and innovation will be central to office design in a post-COVID world.”

She explained: “In short we have built a platform to allow us to operate any space of any size. We work with landlords essentially to repackage their space as a service provider. So from an operating model point of view, we can deliver space remotely into clients’ offices anywhere, and from a product point of view, everything is run through our space app.”

Investor and former CEO of Axel Springer Digital, Andreas Wiele, added: “By providing a bespoke solution for tenants, they can plan beyond the next six months and navigate their own version of the office of the future. For landlords, Kitt is offering a chance to market space in a new way that enables them to sell offices worth leaving home for.”

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Only 3 startup demo booths left at TC Sessions: Mobility 2021

Listen up mobility mavericks. TC Sessions: Mobility 2021 is right around the corner of your calendar (June 9). If you want to place your ground-breaking, edge-cutting, envelope-pushing (no extra charge for clichés) early-stage startup in front of the world’s leading mobility movers, shakers and makers you gotta hustle. You have just one week left to buy one of our remaining three Startup Exhibitor Packages.

Here’s what the $380 package includes, plus a few suggestions on ways to take full advantage of the virtual platform’s capabilities and boost the opportunity factor. Note: Exhibitors must be pre-Series A, early-stage startups in the mobility field.

• Virtual booth space
• Lead generation
• 4 conference passes
• Full event access
• Videos on-demand
• Breakout sessions
• Networking with CrunchMatch

Hopin, our virtual platform, lets you tap into your creativity. Include a product walk-through video — complete with links to your website and social media accounts — at your virtual booth. But get this. Your booth also includes live stream capability. Make the most of that opportunity. Share your screen, host a live demo or a product tutorial and moderate the chat area.

Maybe you’d like to host and live stream your own Q&A session. Go for it. Or why not establish yourself as a subject matter expert? Choose your topic and combine your virtual booth and CrunchMatch, our AI-powered networking platform, to send invitations to the people you want to impress and get the conversation started. And of course, you can always schedule 1:1 video calls.

Since you’ll have four event passes, you and your team can tend to booth business and take in a range of presentations. Here are just two examples of what’s in store. Check out the event agenda and plan your schedule now.

Supercharging Self-Driving Super Vision: Few startups were as prescient as Scale AI when it came to anticipating the need for massive sets of tagged data for use in AI. Co-founder and CEO Alex Wang also made a great bet on addressing the needs of lidar sensing companies early on, which has made the company instrumental in deploying AV networks. We’ll hear about what it takes to make sense of sensor data in driverless cars and look at where the industry is headed.

AVs: Past, Present and Future: TechCrunch Mobility will talk to two pioneers, and competitors, who are leading the charge to commercialize autonomous vehicles. Karl Iagnemma, president of the $4 billion Hyundai-Aptiv joint venture known as Motional, and Chris Urmson, the co-founder and CEO of Aurora, will discuss — and maybe even debate — the best approach to AV development and deployment, swap stories of the earliest days of the industry and provide a few forecasts of what’s to come.

TC Sessions: Mobility 2021 takes place on June 9, but you have just one week left to reserve your virtual demo booth. Grab this opportunity and get your startup in front of the industry’s top movers and makers.

Is your company interested in sponsoring or exhibiting at TC Sessions: Mobility 2021? Contact our sponsorship sales team by filling out this form.

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Pinterest introduces Idea Pins, a video-first feature aimed at creators

Pinterest is expanding further into the creator community with today’s launch of a video-first feature called “Idea Pins,” aimed at creators who want to tell their stories using video, music, creative editing tools and more. The feature feels a lot like Pinterest’s own take on TikTok, mixed with Stories, as the new Pins allow creators to record and edit creative videos with up to 20 pages of content, using tools like voiceover recording, background music, transitions and other interactive elements.

The company says Idea Pins evolved out of its tests with Story Pins, launched into beta in September 2020, after various stages of development beginning the year prior. At the time, Pinterest explained that Story Pins were different from the Stories you’d find on other social networks, like Snapchat or Instagram, because they focused on what people were doing — like trying new ideas or new products, not giving you snapshots of a creator’s personal life.

Another notable differentiator was that Story Pins weren’t ephemeral. That is, they didn’t disappear after a certain amount of time, but rather could be surfaced through search and other discovery mechanisms.

Pinterest to test livestreamed events this month with 21 creators

Over the past eight months since their debut, Pinterest has worked with Story Pin creators on the experience. That’s led to the new concept of the Idea Pin — essentially a rebranded Story Pin, which now offers a broader suite of editing tools than what was previously available.

Video is a key element in Idea Pins, as the Pins target the increased consumer demand for short-form video content of a creative nature — like what’s being delivered through TikTok, Instagram Reels, YouTube Shorts and elsewhere. The videos in the Pins can be up to 60 seconds on iOS, Android and web for each page, with up to 20 total pages per Pin.

Image Credits: Pinterest

Creators can edit their videos by adding their own voiceover or using a “ghost mode” transition tool to better showcase their before-and-afters by overlaying one part of a video on another. And they can save drafts of their work in progress.

But Idea Pins still include a number of features common to Stories, like adding stickers or tagging other creators with an @username, for instance. Pinterest says it will start with over 100 stickers featuring hand-drawn illustrations focused on top categories and behaviors it expects to see, like food-themed illustrations, stickers for before-and-afters, seasonal moments, and more.

Pinterest is also working with the royalty-free music database Epidemic Sound to offer a catalog of free tracks for use in Idea Pins.

And because many creators will use Idea Pins to inspire people to try a recipe or project of some sort, they can include “detail pages” where viewers can find the ingredient list or instructions, which is handy.

Image Credits: Pinterest

Pins are shared to Pinterest, where the company says they help the creator build an audience by being distributed in several places across its platform, including in some markets, by locating Pins for creators you follow right at the top of the home page.

Creators can also apply topic tags when publishing to ensure they’re surfaced when people are seeking that sort of content. Each Idea Pin can have up to 10 topic tags, which help to distribute the content in a targeted way to users via the home feed and search, the company says.

While Pins can help creators build an audience on Pinterest, they can use Idea Pins to grow their audience on other platforms, too. The company says it will offer export options that let people share their Pins across the web and social media. To do so, they download their Pin as a video which includes a Pinterest watermark and profile name — a trick learned from TikTok. This can then be reshared elsewhere.

Image Credits: Pinterest

Pinterest users, meanwhile, can save Idea Pins like any other Pin on the platform.

“We believe the best inspiration comes from people who are fueled by their passions and want to bring positivity and creativity into the world,” said Pinterest co-founder and Chief Design and Creative Officer Evan Sharp, in a statement about the launch. “On Pinterest, anyone can inspire. From creators to hobbyists to publishers, Pinterest is a place where anyone can publish great ideas and discover inspiring content. We have creators with extraordinary ideas on Pinterest, and with Idea Pins, creators are empowered to share their passions and inspire their audiences,” he added.

The new Idea Pin format is rolling out today to all creators (users with a business account) in the U.S., U.K., Australia, Canada, France, Germany, Austria and Switzerland.

Image Credits: Pinterest

Pinterest says, during tests, it found that Idea Pins were more engaging than standard Pins, with 9x the average comment rate. The number of Idea Pins (previously known as Story Pins) has also grown by 4x since January, as more creators adopted the format.

To help creators track how well Pins are performing, Pinterest is expanding its Analytics feature to include a new Followers and Profile Visits-driven metric to show creators how their Idea Pins have driven deeper engagement with their account.

The company says the next step is to make Idea Pins more shoppable, which it’s doing now with tests of product tagging underway.

Pinterest has been increasing its investment in the creator community in recent months, with the launch of its first-ever Creator Fund last month, and this month’s test of livestreamed events with 21 creators. It’s also now testing creator and brand collaborations with a select number of creators, including Domonique Panton, Peter Som and GrossyPelosi, it says.

Image Credits: Pinterest

While Idea Pins seem like a natural pivot from Pinterest’s founding as an inspiration and idea board, it will face serious competition when it comes to wooing the professional creator community to its platform. Other big tech companies are outspending Pinterest, whose new Creator Fund of $500K falls short of the $1 million per day Snap paid creators or the $100 million fund for YouTube Shorts creators, TikTok’s $200 million fund or the deals Instagram has been making to lure Reels creators. These platforms, as well as a host of startups, are also giving creators a way to directly monetize their efforts through features like tips, donations, subscriptions and more.

What Pinterest may have in its favor, though, is its reach. The company claims 475 million users, which makes it a destination some creators may not want to overlook in their bid for growth, and later, e-commerce.

Pinterest’s diversity report is missing some key data

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Reface now lets users face-swap into pics and GIFs they upload

Buzzy face-swapping video app Reface is expanding its reality-shifting potential beyond selfies by letting users upload more of their own content for its AI to bring to life.

Users of its iOS and Android apps still can’t upload their own user generated video but the latest feature — which it calls Swap Animation — lets them upload images of humanoid stuff (monuments, memes, fine art portraits, or — indeed — photos of other people) which they want animated, choosing from a selection of in-app song snippets and poems for the AI-incarnate version to appear to speak/sing etc.

Reface’s freemium app has, thus far, taken a tightly curated approach to the content users can animate, only letting you face swap a selfie into a pre-set selection of movie and music video snippets (plus memes, GIFs, red carpet celeb shots, salon hair-dos and more).

But the new feature — which similarly relies on GAN (generative adversarial network) algorithms to work its reality-bending effects — expands the expressive potential of the app by letting users supply their own source material to face swap/animate.

Some rival apps do already offer this kind of functionality — so there’s an element of Reface catching up to apps like Avatarify, Wombo and Deep Nostalgia.

But it’s also going further as users can also swap their own face into their chosen source content. So you could, for example, get to see yourself as a singing Venus de Milo, or watch your visage recite a poem from the middle of a pop-art painting like Andy Warhol’s Marilyn.

The Andreessen Horowitz-backed startup is still being cautious as it expands what users can do with its high tech face-shifting tool — saying it will be manually moderating all uploads from the new feature.

Rivals in the deepfake space are arguably pushing its hand to open up functionality faster, though, with apps like Avatarify already letting users animate their own snaps. And — notably — a Reface spokeswoman told us it’s planning to make user generated video uploads available “in the near future”.

Pro users are getting a little taster — as they can upload their own GIFs to face swap into with this latest feature release too.

“We’re really excited to see what Reface users do with swap-reenactment, which is a major technical milestone in terms of the machine learning technology inside of the app,” said CEO Dima Shvets in a statement. “Reface content creators have been clamoring for more tools for personalized content and self-expression – and this feature delivers, dramatically extending the opportunities for realizing their vision and creativity.” 

The still young app has proved popular over its short run, garnering viral buzz via social media shares as users were keen to show off their funny face swaps.

As of March 2021 Reface said it had 100M installs some 14 months since going live. 

Deepfake video app Reface is just getting started on shapeshifting selfie culture

Reface grabs $5.5M seed led by A16z to stoke its viral face-swap video app

MyHeritage now lets you animate old family photos using deepfakery

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PayPal acquires returns logistics business, Happy Returns

PayPal announced today it’s acquiring Happy Returns, a returns solution provider that offers online shoppers access to easier ways to send back unwanted merchandise to retailers without having to box it up and ship it themselves. The company today offers a network off over 2,600 drop-off returns locations in the U.S., including those in over 1,200 metros and in every U.S. state.

It also has relationships with hundreds of brands who have been using its returns software and reverse logistics services. The company says it will continue to offer its returns experience to online retailers and shoppers as a part of PayPal.

Founded in 2015, Santa Monica-based Happy Returns’ value proposition was to take some of the overhead and cost out of the returns process for online retailers. Because online shoppers can’t inspect items they buy directly, online retail tends to see higher return rates, especially in apparel. Happy Returns found that online items are 3 to 4 times as likely to be returned than those purchased in store, for example.

Meanwhile, today’s retailers have to compete with giants like Amazon and Walmart, both which enable returns more easily for their customers by way of their large brick-and-mortar footprints — Amazon with Whole Foods other locations, and Walmart with its own stores. In fact, the foot traffic that offering an Amazon returns desk or locker system in-store has led retailers like Kohl’s and Stein Mart to embrace the enemy by catering to shoppers with Amazon returns in their own stores.

Today, the Happy Returns solution offers a combination of software, services and logistics that allows retailers to manage their returns through their own retail stores, by carrier, as well as through Happy Returns’ “Return Bar” locations. These are found in physical retail stores like Paper Source, Sur La Table, Cost Plus World Market, and others. The service has been used by several digitally native brands, including Everlane, Rothy’s, and Parachute Home, among others.

Happy Returns has also been closely working with PayPal throughout its history, it notes. And notably, PayPal made a strategic investment in the business in 2019, as part of an $11 million financing round.

Following the deal’s close, Happy Returns will continue to work with retailers and shoppers both on and off PayPal’s platform, it says. The company’s co-founders, David Sobie and Mark Geller, and its full 120+ team will join PayPal, and will report to Frank Keller, VP Consumer In-Store and Digital Commerce at PayPal.

PayPal is not disclosing the deal terms. To date, Happy Returns had raised $25 million in funding.

“This is an incredibly exciting milestone for our company, and it would not have been possible without the hard work and dedication of our entire team,” an announcement on Happy Returns’ website reads. “We are so proud of what our team has accomplished and are grateful for the tenacity, creativity and empathy Happy Returns employees bring to work each day. We are confident that the best is yet to come, and are looking forward to our next chapter as part of the PayPal organization.”

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TikTok launches a Green Screen Duet feature, tests dedicated ‘Topics’ feeds

As competition with tech giants heats up, TikTok is rolling out a series of new features to help keep its short-form video app ahead of rivals. The company today announced the launch of a new Green Screen Duet feature, which combines two of TikTok’s most popular editing tools to allow creators to use another video from TikTok as the background in their new video. It also confirmed the test of a new way to discover videos called “Topics.” These are dedicated interest-based feeds featuring the top, trending videos in a given category.

Green Screen Duet joins an existing set of Duet tools that let creators lay out two videos side-by-side. Today, Duet layouts include “Left & Right,” “React,” and “Top & Bottom.” Creators currently use Duets to sing, dance, joke or act alongside another user’s video, react to a video’s content, or even just watch a video from another, sometimes smaller, creator to raise awareness or call attention to its content.

Editing tools like Duet and Stitch are key to what makes TikTok not just a passive video viewing app but, rather, a new type of video-first social network. It’s also proven so popular, it has since been adopted by Facebook’s TikTok clone, Instagram Reels, where its known as Remix.  Snapchat has been developing a Remix feature of its own, too.

Image Credits: TikTok

TikTok’s new Green Screen Duet will now appear as another option alongside the existing layouts, offering users a way to more easily use another video in the background as they record their own video overlaid on top.

This sort of video experience is something TikTok creators already do in a variety of ways. For example, they may capture images or screen recordings, then use other editing tools to create a green screen effect like this. Or they may react to a video using a Stitch instead, as that can be easier. A built-in Green Screen Duet feature simply offers another way to record new videos that include existing videos.

When the feature is used, the Duetted video plays in the background over the new video being recorded. TikTok believes the launch will inspire new formats for creativity and expression, as a result.

TikTok has been busy upgrading its interface to improve recording and discovering new video content in its app in recent weeks, as Facebook, YouTube, and Snapchat have tried to reproduce TikTok’s feature set in their own apps. For instance, TikTok just launched interactive music features last month in an effort to get ahead.

In another leap, TikTok is also now testing a new Discover page in the app, where instead of only featuring the current trends, as before, it now organizes videos into categories.

These categories represent the many areas of interest on TikTok, like gaming, beauty, dance, TV & movies, sports, family, learning, and much more. When you tap into any given category, you’re taken to a feed that includes the community’s top, trending content. The feeds will be affected by factors like relevance, timeliness, and interest, and can help users find new content and creators outside of what their personalized For You page shows.

TikTok confirmed the test has been rolling out in the U.S. over the past few weeks.

The company also currently testing e-commerce shopping features, where some brands like Hype and Walmart have been given a new “Shopping” tab on their TikTok profile where users can shop items, add to cart and then check out without leaving the app.

Image Credits: TikTok

The integration is less elegant than Instagram’s Shops, as there’s not a native, universal cart or integrated payment mechanism. Instead, users are visiting the retailer’s website directly.

The advances TikTok is making, however, has been paying off in terms of capturing a large Gen Z user base.

According to eMarketer, more Gen Z users in the U.S. now use TikTok than Instagram, or 37.3 million monthly active users compared with 33.3 million users, respectively. And by 2023, the firm predicts TikTok will surpass Snapchat in terms of total U.S. users, as well.

But TikTok’s global ambitions are impacted not only by its ban in India but also the possibility that creators will find more monetization opportunities on established platforms.

Yesterday, for example, YouTube announced a $100 million fund for top YouTube Shorts creators, and said it will soon testing ads on Shorts. That could help creators generate revenue from short-form content, while also converting casual viewers to channel subscribers where there are even more opportunities to monetize. Snapchat and Instagram have also been wooing creators with cash, and ultimately, if creators find they can make more money elsewhere they could shift some of their attention away from TikTok, no matter how many creative new features it adds.

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Artist Drue Kataoka will auction her first NFT, with all proceeds going to Asian American causes

Drue Kataoka’s art has made it to collections in 30 countries — and even the International Space Station. Now the artist, activist and current face of Clubhouse’s app icon is releasing her first NFT to support Asian American causes. The auction will begin on digital art marketplace Nifty Gateway at 1:30 p.m. EST, May 13, along with a launch party on Clubhouse, and run for 24 hours. Nifty Gateway is waiving its auction fees, and all proceeds will go to the Catalyst Fund for Justice (CFJ), the grant-making arm of Stand with Asian Americans, a coalition of business leaders and activists partnered with the Asian Pacific Fund.

Kataoka is known for commissioned artworks like mirror-polished steel sculptures and art that uses virtual reality, EEG and mobile technology. One of her pieces, “Up!,” created with Sumi-e ink on mounted rice paper, was part of the first zero-gravity art exhibit at the International Space Station. She is also an activist and organizer, and has raised a total of almost $300,000 through Clubhouse for #StopAsianHate, #Clubhouse4India and #24HoursofLove for The Martin Luther King Jr. Center for Nonviolent Social Change, the nonprofit started in 1968 by Coretta Scott King.

Called “In the Club: #StopAsianHate,” Kataoka’s NFT was inspired by activist communities on Clubhouse, where Kataoka leads the Art Club, one of the app’s biggest art groups with 102,000 followers.

“I’ve been passionate about leveraging Clubhouse as a medium for social change,” Kataoka said. For this project, “we want to fire on all cylinders, not just only philanthropy or not just only art, but both of those at the highest level to really serve a goal and create the most impact that we possibly can for the Asian American community.”

The explosive (and inclusive) potential of NFTs in the creative world

Kataoka is the founder and chief executive officer of Drue Kataoka Studios, which creates pieces that bring together influences from Zen Buddhism, her training in Sumi-e ink painting and Silicon Valley. Instead of art school, Kataoka went to Stanford University because she wanted to learn about tech, like virtual and augmented reality, how to code and business fundamentals.

“My mantra for the past 20 years has been that art is technology and technology is art,” she told TechCrunch.

For her “genesis drop,” or first NFT release, Kataoka wanted “to be very thoughtful about the first project I did, and I’m excited that it will be this one. I’ve been watching the space very carefully and I am very bullish on crypto and NFTs. I know there’s a lot of volatility and many things that will fall away and not stand the test of time, but ultimately as a mechanism for creativity and so many important things, this will be the way of the future.”

In the Club: #StopAsianHate
100% of Historic NFT Art Drop
to benefit The Catalyst Fund for Justice @asiapacificfund

Dropping on @niftygateway
this Thu May 13th @ 10:30am PT / 1:30pm ET / 5:30pm GMT@Clubhouse launch party
@ 10:15am PT / 1:15pm EThttps://t.co/LXpbClY0Sn pic.twitter.com/KZSd08cEXI

— Drue Kataoka (@DrueKataoka) May 12, 2021

Eric Kim, co-chair of Stand with Asian Americans’ Catalyst Fund for Justice, said “the fact that Drue is willing to donate 100% of the proceeds to go towards the AAPI community is really, really meaningful. I think it’s also a beautiful expression of blockchain technology.”

Kim, who is also co-founder and managing partner of venture firm Goodwater Capital, added, “I’ve been searching for the best product market fit of the blockchain and through this project — digital art being captured, codified, securitized in non-fungible tokens, and then being utilized for the community, launched on Clubhouse even, and auctioned through a platform like Nifty Gateway — it is one of the best applications of blockchain I’ve ever seen and an amazing coordination of multiple consumer tech platforms.”

About one-minute long, “In the Club: #StopAsianHate” features an image of a Clubhouse room superimposed over a gold-colored background. User photos have been removed and a series of shifting shapes, sculpted by Kataoka in virtual reality, can be seen through the remaining spaces. At the same time, chanting from a recent street protest is played, overlaid on a recording of Kataoka’s own heartbeat. At the end, the sounds fade into wind, symbolizing air, or qi, chi, ki or prana, a vital force in many Asian cultures.

“It’s a tribute to all of the activists and community members who have really put a lot of belief and faith into this movement and who were speaking out about these issues very early on. One of the things that I feel is disturbing is that mainstream media has either turned a blind eye or sugarcoated a lot of the hate crimes going on in our community and a lot of big issues for the Asian American community,” said Kataoka. “With Clubhouse, it’s completely unfiltered and uncensored, and very early on, last year in 2020, I was hosting and listening to those conversations. We were having serious conversations that really started to take off and gather momentum synergistically with Twitter, that some of the mainstream news outlets were not interested in at the time.”

Kim said the Catalyst Fund for Justice will use a data-driven approach to finding grant recipients. Initially, it will focus on reducing hate crimes and supporting victims; workplace discrimination; the lack of Asian American representation in politics; and supporting underfunded nonprofits. Some goals include introducing more Asian American history into educational curriculums, understanding how workplace bias prevents more Asian Americans from being promoted into leadership roles and increasing the number of Asian Americans in civic organizations.

The NFT market is just getting started, but where is it headed?

After the Atlanta shootings, Kim began working with venture capitalists, including his co-founder at Goodwater Chi-Hua Chien, GGV managing partner Hans Tung and Lightspeed Venture partner Jeremy Liew, raising $5 million from a collective of leading VCs to donate to AAPI organizations.

“Coming out of that heightened awareness and activation, business leaders, entrepreneurs and investors started thinking, how can we do this more systematically and apply our professional skill sets to this movement,” Kim said.

Stand with Asian Americans was the result of these types of discussions, and at the end of March, the coalition outlined its mission in a full-page Wall Street Journal ad co-signed by business and political leaders including Zoom founder and CEO Eric Yuan, YouTube co-founder Steve Chen, Yahoo co-founder Jerry Wang, Stitch Fix co-founder and CEO Katrina Lake and former governor of Washington and United States Secretary of Commerce Gary Locke. Stand with Asian Americans is partnered with the Asian Pacific Fund, one of the Bay Area’s most tenured AAPI nonprofits, and launched the Catalyst Fund for Justice as its grant-making arm to harness the power of what is now nearly 8,000 signatories and over 100 dedicated volunteers.

In a statement, Asian Pacific Fund president and executive director Audrey Yamamoto said, “Drue Kataoka’s generous donation of her Genesis NFT drop means the world to the AAPI community as we continue to live in fear of violence and hate every time we leave our homes. The Catalyst Fund for Justice will tap into new sources of funding and use a data-driven approach to make grants that truly move the needle on addressing the greatest injustices faced by our AAPI community.”

For VC Hans Tung, the personal becomes public in a growing campaign to ‘stop Asian hate’

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